KONSTRUCT

KONSTRUCT IS AN INDUSTRY LEADER IN BRANDED APPAREL AND GIFTS. MISFIT WAS ENGAGED TO REDEVELOP THE EXISTING BRAND, ALLOWING TO MAKE THE MOST OF THE DIGITAL SPACE. OUR STRATEGY INVOLVED CREATING A BRAND IDENTITY THAT COULD PROVIDE A COHESIVE UMBRELLA FOR THE BUSINESS FLEXING TO SUIT EACH OF ITS DIVERSE SEGMENTS FROM SCHOOL LEAVERS TO CORPORATE CLIENTS. THE RESULT WAS A FRESH TAKE ON THE EXISTING LOGO WITH PLENTY OF FLEXIBILITY FOR SHOW STOPPING EXECUTIONS ON DIGITAL CHANNELS AND PRINTED COLLATERAL.