STANDOUT WORK

WE TURN IDEAS INTO BUSINESSES. WE CRAFT STRATEGIES THAT DELIVER MARKET VALUE. WE TACKLE CHALLENGES THAT UNLOCK GROWTH. WE HELP FOUNDERS REACH THEIR STARTUP POTENTIAL. WE DESIGN OUTSTANDING BRANDS AND LAUNCH IMPACTFUL CAMPAIGNS. CHECK OUT SOME OF THE WORK WE'VE DONE WITH COOL PEOPLE LIKE YOU.

Misfit Strategy

NAPIA

CREATING A BRAND FOR ONE OF THE BAY OF ISLANDS PREMIER LODGES, FORGED IN NATURE AND SHAPED BY LUXURY.

BRANDING

VISUAL ASSET SUITE

WEBSITE

Misfit Strategy

MUSE MARKED

BRAND DEVELOPMENT AND VISUAL IDENTITY TO COMMERCIALISE THE PERSONAL BRAND OF A EMERGING FASHION ICON.

VISUAL IDENTITY

BRANDING

ASSETS & COLLATERAL

Misfit Strategy

WELLSPACE

FORGING A BRAND AND DIGITAL CHANNELS TO IGNITE NZ'S ULTIMATE SAUNA EXPERIENCE.

BRANDING

VISUAL ASSET SUITE

WEBSITE

WE HAVE BEEN WORKING WITH SEB AND THE MISFIT STRATEGY TEAM SINCE COVID AND THEY DID AN AMAZING JOB BRINGING OUR BRAND TO LIFE AND HELPING US SET UP OUR DIGITAL PLATFORMS. THEY HAVE ALWAYS BEEN VERY SUPPORTIVE AND EASY TO WORK WITH. GREAT ONBOARDING, CLEAR COMMUNICATION AND NO QUESTION IS A DUMB QUESTION, THANKS TEAM.
RICK GUTZEWITZ, WELLSPACE
Misfit Strategy

SPEAK

EVOLVING A PERFUME BRAND INTO A TECHNOLOGY COMPANY THAT TAKES THE GUESSWORK OUT OF FINDING YOUR PERFECT FRAGRANCE.

BRAND STRATEGY

VISUAL IDENTITY

ASSETS & COLLATERAL

Misfit Strategy

NORISH

EMPOWERING A BABY NUTRITION REVOLUTION THROUGH STRATEGIC BRAND AND MARKETING.

STRATEGY

GO-TO-MARKET

DIGITAL MARKETING

NORISH HAS WORKED WITH MISFIT FROM THE BEGINNING OF OUR START-UP VENTURE. SETTING SOLID FOUNDATIONS & STRATEGY WITH THE MISFIT TEAM HAS ALLOWED US TO BE CLEAR, CONCISE & INTENTIONAL WITH OUR MARKETING. WE HAVE CONTINUOUSLY SEEN GROWTH ON OUR MARKETING CHANNELS AND REVENUE STREAMS. A VERY PROFESSIONAL TEAM THAT WE ENJOY WORKING WITH.
GINA URLICH, Norish
Misfit Strategy

FIRST TABLE

BRAND AND MARKETING STRATEGY TO POSITION A GLOBAL HOSPITALITY SOLUTION.

STRATEGY

BRANDING

CAMPAIGNS

Misfit Strategy

FOODPRINT

TAKE A BITE AT SAVING THE PLANET, REPOSITIONING A DELICIOUS CLIMATE-CONSCIOUS APP.

BRAND & MARKETING STRATEGY

CAMPAIGNS

CONTENT STRATEGY

Misfit Strategy

ILABB

MARKETING A NEW ZEALAND ICON OVER THE HOLIDAY CRUNCH TIME.

CAMPAIGN PLANNING

MARKETING SUPPORT

REMOTE CMO

Misfit Strategy

LULAH COLLECTIVE

THE LUXE PLUS SIZE ACTIVEWEAR BRAND EMPOWERING CURVY BABES.

REBRAND

ASSETS & COLLATERAL

I WAS VERY LUCKY TO WORK WITH MISFIT STRATEGY ON THE REBRAND OF MY START UP, LULAH COLLECTIVE. THEY TOOK MY IDEAS AND LEVELLED THEM UP IMMENSELY- MY BRAND HAS A CLEANER, MORE MODERN AND VIBRANT LOOK THAT MY CUSTOMERS ARE RESPONDING TO REALLY WELL! THANK YOU SO MUCH TO THE MISFIT TEAM! YOUR SUPPORT HAS MEANT THAT MY BUSINESS HAS THE OPPORTUNITY TO CONTINUE SCALING AND REACH ITS POTENTIAL :)
NICOLE GAVIRIA, LULAH COLLECTIVE
Misfit Strategy

NEST

UNLOCKING ONLINE POTENTIAL FOR NEW ZEALAND'S PREMIUM DESIGNER HOMEWARE AND CURATOR OF GLOBAL ARTISAN PRODUCTS.

DIGITAL STRATEGY

PERFORMANCE MARKETING

SOCIAL MEDIA MANAGEMENT

Misfit Strategy

CURE PARKINSON'S NZ

REBRANDING AN NPO TO EMPOWER THEIR MISSION OF CREATING A WORLD WITHOUT PARKINSON'S DISEASE.

REBRAND

VISUAL IDENTITY

WEBSITE DESIGN & DEVELOPMENT

Misfit Strategy

ARGYLE

REDEVELOPING THE BRAND AND WEBSITE FOR A COMMERCIAL PROPERTY LEADER.

REBRAND

WEBSITE

VISUAL IDENTITY

Misfit Strategy

QUEENSTOWN BUSINESS

REBRANDING A QUEENSTOWN BUSINESS INSTITUTION. HELPING A LOCAL CHAMBER OF COMMERCE MODERNISE ITS POSITIONING AND VISUAL IDENTITY.

NAMING & POSITIONING STRATEGY

REBRAND

ASSETS & COLLATERAL

Misfit Strategy

CANDICE WINE CHAT

A NEW DESTINATION FOR WINE INSPIRATION.

BUSINESS STRATEGY

VISUAL IDENTITY

DIGITAL CHANNELS

Misfit Strategy

CREST ADVISORY

LAUNCHING DIGITAL CHANNELS AND BRAND ASSETS FOR A NEW PROPERTY FINANCE VENTURE.

WEBSITE

BRAND ASSETS

CHANNEL SETUP

Misfit Strategy

WHOLESOME LIFESTYLE

BUILDING THE STRATEGIC FOUNDATIONS AND VISUAL IDENTITY FOR A NEW LIFESTYLE AND WELLNESS PLATFORM.

BRAND STRATEGY

VISUAL IDENTITY

ASSETS & COLLATERAL

Misfit Strategy

GREEN WELLNESS

DEVELOPING THE STRATEGY AND BRAND TO EMPOWER YOUR NEW NATURAL HEALTH DESTINATION.

STRATEGY

BRANDING

VISUAL IDENTITY

Misfit Strategy

ANTIPODES

Supercharging digital experiences for New Zealand's purest, most luxurious natural skincare brand.

Headless eCommerce

Global Marketplace

Performance Marketing

Misfit Strategy

BLUE

REBRANDING A HIGH PERFORMANCE CONSULTANCY, UNLOCKING THE FUTURE OF LEADERSHIP AND CULTURE.

VISUAL IDENTITY

REBRAND

ASSETS & COLLATERAL

Misfit Strategy

KONSTRUCT

POSITIONING AN INDUSTRY LEADER FOR THE DIGITAL WORLD.

Strategy

Brand & Identity

Go-To-Market

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