LULAH COLLECTIVE
CREATING A NEW BRAND IDENTITY TO REFLECT LULAH COLLECTIVE'S PREMIUM QUALITY AND BOLD, FUN PERSONALITY.
REBRAND
ASSETS & COLLATERAL
THE MISSION
LULAH COLLECTIVE IS MORE THAN A BRAND, IT’S A MOVEMENT. CREATED BY FOUNDER NICOLE GAVIRIA, LULAH HAS QUICKLY BECOME A LOVE BRAND WITHIN ITS COMMUNITY. FROM SELLING OUT ITS LAUNCH COLLECTION TO MENTIONS IN REFINERY29 AND THE COMMONWEALTH FASHION COUNCIL, LULAH IS ROCKING THIS ACTIVEWEAR WORLD.
THE BRAND HAS AN INSPIRING MISSION TO EMPOWER PLUS SIZE CUSTOMERS TO MOVE COMFORTABLY IN THEIR BODIES, MISFIT’S MISSION WAS TO DEVELOP A NEW BRAND IDENTITY TO REFLECT ITS PREMIUM QUALITY AND FULLY CAPTURE THE BRAND’S BOLD, FUN PERSONALITY.
THE WORK
WE DEVELOPED A SASSY, MODERN BRAND TO CAPTURE WHAT MAKES THE LULAH COLLECTIVE PROPOSITION SO CAPTIVATING. UNAPOLOGETICALLY LOUD AND UNWAVERINGLY POSITIVE, THE VISUALS ARE ABOUT CELEBRATING OUR ABILITY TO WALK COMFORTABLY IN OUR OWN SKIN, CLAIMING OUR OWN SPACE AND MAKING SO JOYFUL NOISE.
“I was very lucky to work with Misfit Strategy on the rebrand of my start up, Lulah Collective. They took my ideas and levelled them up immensely- my brand has a cleaner, more modern and vibrant look that my customers are responding to really well! Thank you so much to the Misfit team! Your support has meant that my business has the opportunity to continue scaling and reach its potential :)”
Nicole Gaviria, Lulah Collective
THE DELIVERY
THE PROJECT TOOK A PRACTICAL APPROACH, QUICKLY TURNING AROUND BRAND CONCEPTS SO THE FOUNDER COULD LEVERAGE THE NEW BRAND DURING HER PARTICIPATION AT THE MINISTRY OF AWESOME ELECTRIFY ACCELERATOR 2023. PITCHING TO AN AUDIENCE OF INDUSTRY EXPERTS, ENTREPRENEURS AND INVESTORS UTILISING VISUALS THAT BEST REPRESENT THE AMBITIOUS. THE VISUAL ASSETS WERE DELIVERED IN EASY-TO-USE FORMATS INCLUDING CANVA TEMPLATES TO ALLOW FOR EVERYDAY USE.
