NORISH
COMBINING THE BEST OF NATURE AND SCIENCE, NORISH IS REVOLUTIONISING BABY NUTRITION.
STRATEGY
GO-TO-MARKET
DIGITAL MARKETING
THE MISSION
WHEN WE MET GINA URLICH, FOUNDER OF NORISH, SHE HAD AN AMBITIOUS IDEA: REVOLUTIONISE THE BABY FOOD MARKET WITH THE FIRST CONVENIENT, NUTRI-DENSE BABY MEALS WITHOUT ADDITIVES. THE CHALLENGE WAS…WOULD PARENTS TRUST IT?
OUR MISSION WAS DEVELOPING A BRAND STRATEGY THAT WOULD INSPIRE PARENTS AND RIVAL THE GIANTS WHO CONTROL THE MARKET.
THE WORK
WE STARTED BY UNDERSTANDING OUR FOUNDER’S STRENGTHS, PURPOSE AND VISION. THEN, WE TOOK A DEEP DIVE INTO THE BABY NUTRITION WORLD.
OUR DISCOVERY PROCESS CANVASSED THE GLOBAL MARKET, GATHERING INSIGHTS ON COMPETITORS, CONSUMERS AND TRENDS TO INFORM A NEW GENERATION BABY FOOD BRAND.
THE PLAN
WE CRAFTED A STRATEGY TO LEVERAGE GINA’S STRENGTHS, BRINGING TO LIFE AN INSPIRING, PURPOSE-DRIVEN BRAND COMMITTED TO SUPPORTING AND EDUCATING PARENTS TO GIVE BABIES THE BEST START IN LIFE.
FOLLOWING THE STRATEGY, THE TEAM AT NORISH ENGAGED MISFIT TO LAUNCH THE BRAND. MAKING THE MOST OF THE FOUNDER'S EXISTING PROFILE AND CREDIBILITY, WE DEVELOPED A TARGETED CAMPAIGN PLAN TO GENERATE EXCITEMENT AND MAKE THE MOST OF A TIGHT BUDGET.
OUR COLLABORATIVE GO-TO-MARKET PROJECT ENSURED TRANSPARENCY AS WE EXECUTED THE ACTIVITY REQUIRED TO BRING THE BRAND TO LIFE INCLUDING CONTENT PLAN, VISUAL IDENTITY, WEBSITE DEVELOPMENT, SOCIAL MEDIA AND LAUNCH CAMPAIGN.
“NORISH HAS WORKED WITH MISFIT FROM THE BEGINNING OF OUR START-UP VENTURE. SETTING SOLID FOUNDATIONS & STRATEGY WITH THE MISFIT TEAM HAS ALLOWED US TO BE CLEAR, CONCISE & INTENTIONAL WITH OUR MARKETING. WE HAVE CONTINUOUSLY SEEN GROWTH ON OUR MARKETING CHANNELS AND REVENUE STREAMS. A VERY PROFESSIONAL TEAM THAT WE ENJOY WORKING WITH.”
GINA URLICH, NORISH
THE IMPACT
MAKING THE MOST OF THE FOUNDERS’ EXISTING PROFILE AND CREDIBILITY, WE DEVELOPED A TARGETED CAMPAIGN PLAN TO GENERATE EXCITEMENT AND MAKE THE MOST OF A TIGHT BUDGET. NORISH’S LAUNCH WAS AN INCREDIBLE SUCCESS.
THE FIRST MONTH’S SALES SURPASSED EXPECTATIONS AND NORISH PROVED THE MARKET IS READY FOR BETTER BABY NUTRITION.
THE BRAND IS GOING FROM STRENGTH TO STRENGTH ON THEIR MISSION TO NOURISH FUTURE GENERATIONS AND WE ARE PRIVILEGED TO CONTINUE SUPPORTING NORISH ON THEIR JOURNEY THROUGH ONGOING DIGITAL MARKETING PARTNERSHIP.