QUEENSTOWN BUSINESS
REBRANDING A QUEENSTOWN BUSINESS INSTITUTION. HELPING A LOCAL CHAMBER OF COMMERCE MODERNISE ITS POSITIONING AND VISUAL IDENTITY.
NAMING & POSITIONING STRATEGY
REBRAND
ASSETS & COLLATERAL
THE WORK
THE QUEENSTOWN CHAMBER OF COMMERCE WAS READY FOR ITS NEW CHAPTER. AS THE FACE OF BUSINESS EVOLVED, THE CHAMBER WANTED TO ENSURE A MODERN POSITIONING THAT REFLECTED THE EVER-EVOLVING FACE OF ITS MEMBERSHIP AND BUSINESS LANDSCAPE.
MISFIT WAS ENGAGED FOR A STRATEGIC REBRAND, DIVING INTO THE ORGANISATION'S MANDATE, FUTURE GOALS AND SERVICES TO CRAFT A BRAND IDENTITY AND MESSAGING THAT COULD SUPPORT ITS AMBITIONS.
THE RESULT IS A MODERN BRAND, ANCHORED ON THE PEOPLE AND PLACE OF QUEENSTOWN. VERSATILE COLOURS AND APPLICATIONS RELATE TO DIFFERENT PILLARS OF THE ORGANISATION'S WORK, MAINTAINING THE STRENGTH OF THE 'CHAMBER' LEGACY WITH A FRESH NEW TAKE.
